Thursday, February 11, 2010

Design Revolution

When we put a book together to show the work from our office, Machinations of a Small Office, I included the following:

Designers say they are professional problem-solvers; here are some problems:

1. In 1991, 6,019 people were wounded or killed by gunfire in New York; 530 were children.
2. The number of U.S. welfare recipients increased more in 1990 and 1991 than in the previous 16 years combined.
3. One of every 53 New Yorkers is infected with HIV.
4. Each day, some 137 species become extinct mostly because of rain forest destruction.
5. Coffee filters are often a hassle to pull apart.

Which one of these looks like a design-size problem? Well, here's the solution : the One-at-a-Time Coffee Filter Dispenser from Black & Decker.

This was a quote from Karrie Jacobs and Tibor Kalman in their essay "The End", in the book The Edge of the Millennium. You may remember Tibor Kalman for his product firm, M & Co, for his work for Esprit’s Colors Magazine, or for his “There ain’t no black in the Union Jack” image for Colors.


I was reminded of the quote above when my son turned on The Colbert Report recently and Emily Pilloton was fending off snide comments from the host about saving the world through design. She did a great job, obviously having had a lot of practice in getting her road show, The Design Revolution Road Show, literally on the road.

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Emily Pilloton
www.colbertnation.com
Colbert Report Full EpisodesPolitical HumorSkate Expectations

The road show centers around the idea that design can actually change the world, and that designers can do more than make coffee filters more convenient. As an example, Emily showed a pair of liquid-filled eyeglasses that can be self-adjusted for the correct prescription by someone far from an eye doctor, to provide sight! Simple idea, huge good!


Many of the products that are trying to make the world a better place are documented in her book, Design Revolution : 100 Products that Empower People.


Making the world a better place comes in a lot of flavors, and often isn’t always something that is clearly black and white. All you need to do is watch Emily try and answer simple questions on what is good and bad about the designed world:




But, we can try to make a difference. There are a million ways to - none of them wrong. Try!

Mark

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